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Marieke de Mooij (2 knihy)

Mriežka Zoznam
Knihy od autora ihneď na predaj
  • Consumer Behavior and Culture EN
    Marieke de Mooij Consumer Behavior and Culture EN

    This second edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: a new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour. Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each…

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  • Consumer Behavior and Culture
    Marieke de Mooij Consumer Behavior and Culture

    Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption...

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