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Marc Stickdorn (2 knihy)

Mriežka Zoznam
Knihy od autora ihneď na predaj
  • This Is Service Design Doing
    Marc Stickdorn This Is Service Design Doing

    How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in…

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  • This is Service Design Thinking EN
    Marc Stickdorn This is Service Design Thinking EN

    How to design and market services to create outstanding customer experiences. Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and…

    Detail