Mac Cato (1 kniha)
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Mac Cato Go Logo, A Handbook to the Art of Global Branding EN
Unique among branding or creative guideline books, this book examines the enormous influence of both commercial persuasion and societal persuasion branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global…
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