Lisa Arthur (1 kniha)
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Lisa Arthur Big Data Marketing EN
Leverage big data insights to improve customer experiences and insure business success. Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data…
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