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Jennifer and Kenneth Visocky O'Grady (1 kniha)

  • Jennifer and Kenneth Visocky O'Grady Graphic Designer's Research Manual EN

    Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this “legwork” with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although…

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