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Jean-Noël Kapferer (2 knihy)

Mriežka Zoznam
Knihy od autora ihneď na predaj
  • The New Strategic Brand Management EN
    Jean-Noël Kapferer The New Strategic Brand Management EN

    Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on…

    Detail
  • The New Strategic Brand Management EN
    Jean-Noël Kapferer The New Strategic Brand Management EN

    Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on…

    Detail