Jeanne Liedtka (3 knihy)
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Jeanne Liedtka, Tim Ogilvie Designing for Growth EN
Language:Chinese.HardCover Pub Date: 2011 07 Pages: 256 in Publisher: Columbia University Press Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: 'design thinking.' or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book. The Catalyst: How YOU Can Lead Extraordinary Growth. was named a Top Innovation and Design…
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Jeanne Liedtka, Andrew King, Kevin Bennett Solving Problems with Design Thinking EN
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial…
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Jeanne Liedtka, Tim Ogilvie, Rachel Brozenske The Designing for Growth Field Book EN
In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their…
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