Gillian Doyle (1 kniha)
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Gillian Doyle Understanding Media Economics EN
With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economicsmoves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring innovation, digital multi-platform developments, the economics of networks, copyright, corporate…
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