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Geoffrey A. Moore (2 knihy)

Mriežka Zoznam
Knihy od autora ihneď na predaj
  • Crossing the Chasm EN
    Geoffrey A. Moore Crossing the Chasm EN

    The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle which begins with innovators and moves to early adopters, early majority, late majority, and laggards there is a vast chasm between the early adopters and the early majority. While…

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  • Crossing the Chasm EN
    Geoffrey A. Moore Crossing the Chasm EN

    In Crossing the Chasm, Geoffrey Moore, the world`s leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

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