Fevzi Okumus (1 kniha)
-
Fevzi Okumus Strategic Management for Hospitality and Tourism EN
Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic…
Detail