Els Dragt (2 knihy)
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Els Dragt How to Research Trends EN
How to Research Trends shows the reader how to use trend research to explore the future. The reader will learn to scan environment for signs of change, analyse the trend spots and apply trend insights to kickstart innovation. With the help of various exercises, the reader will learn all of the above. Thanks to multiple interviews with experts, the reader will have the opportunity to become a great trend researcher.…
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Els Dragt How to Research Trends Workbook
Have you ever wondered how you can research the future? Trend research is a powerful method to detect and recognise change at an early stage. This DIY guide has been developed to show you the way in the trend research cycle....
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