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David E. Carter (5 kníh)

Mriežka Zoznam
Knihy od autora ihneď na predaj
  • American Corporate Identity 2009 EN
    David E. Carter American Corporate Identity 2009 EN

    Containing more than 950 all-new examples of outstanding creativity, this invaluable perennial organizes this year's groundbreaking designs into seven categories: logos, complete identity programs, corporate identity manuals, letterhead designs, package designs, signage and environmental graphics, and corporate brochures. Several hundred creative design firms have work included in American Corporate Identity 2009,…

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  • Big Book of Layouts EN
    David E. Carter Big Book of Layouts EN

    Organised so as to encourage creativity, serendipitous discovery, and inspiration, The Big Book of Layouts includes techniques that can be used to enhance any layout. It provides insights into the elements that make layouts effective. It covers a range of styles, from traditional to cutting edge, that were selected to help designers think more creatively and be more productive. With more than 750 outstanding layouts…

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  • Big Book of Self Promotion EN
    David E. Carter Big Book of Self Promotion EN

    Successful sales result from effective successful self-promotion and the Big Book of Self Promotion is an extraordinary resource featuring work from top designers around the globe. It offers hundreds of ideas, pages of inspiration, and loads of advice for professional graphic designers and students alike. This book provides ideas on corporate and product literature, annual reports and direct marketing, and new media…

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  • Logos Redesigned EN
    David E. Carter Logos Redesigned EN

    A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change - the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll…

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  • The Big Book of Letterheads EN
    David E. Carter The Big Book of Letterheads EN

    Although email has overtaken written communication in business, letterhead design is just as vital as ever. Since business letters are mailed less frequently, each one sent has the opportunity to have a greater impact on the reader that it would have in the pre-internet era. Today's designers are challenged to create a letterhead (and letterhead set) that will accomplish the following: make a positive first…

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