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Bryce G. Hoffman (2 knihy)

Mriežka Zoznam
Knihy od autora ihneď na predaj
  • American Icon EN
    Bryce G. Hoffman American Icon EN

    At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global…

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  • Red Teaming EN
    Bryce G. Hoffman Red Teaming EN

    In 2007, Steve Ballmer, the CEO of Microsoft, declared: There's no chance that the iPhone is going to get any significant market share. The year after, the CEO of Blockbuster told press that Neither RedBox nor Netflix are even on the radar screen in terms of competition. Well, hindsight is always 20/20. But what if there was a way to make foresight just as sharp? Arguably, neither of these companies would have been…

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