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Bryan Eisenberg (2 knihy)

Mriežka Zoznam
Knihy od autora ihneď na predaj
  • Call to action EN
    Bryan Eisenberg Call to action EN

    Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you…

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  • Waiting for Your Cat to Bark? EN
    Bryan Eisenberg, Jeffrey Eisenberg Waiting for Your Cat to Bark? EN

    Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing offers Persuasion Architecture, a proven Persona-based methodology. Persuasion Architecture enables marketers to anticipate…

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