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Andy Sernovitz (2 knihy)

  • Andy Sernovitz, Guy Kawasaki, Seth Godin Word of Mouth Marketing EN

    With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz.

    Detail
  • Andy Sernovitz, Guy Kawasaki, Seth Godin Word of Mouth Marketing EN

    With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start…

    Detail