Alice Tybout (1 kniha)
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Alice Tybout, Philip Kotler, Tim Calkins Kellogg on Branding EN
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies.
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