Taylor & Francis Books (33 kníh )

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  Tudor Bodea Segmentation, Revenue Management and Pricing Analytics EN

  The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in…

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  Marjorie Garber Shakespeare's Ghost Writers

  Presents an examination of the authorship controversy surrounding Shakespeare: the claim made repeatedly that the plays were ghost written. This title asks what is at stake in the imputation that 'Shakespeare' did not write the plays...

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  James Naughton Slovak Colloquial EN

  Colloquial Slovak is easy to use and is specially written by experienced teachers for self-study or class use. The course offers you a step-by-step approach to written and spoken Slovak. No prior knowledge of the language is required. What makes Colloquial Slovak your best choice in personal language learning? * interactive - lots of dialogues and exercises for regular practice * clear - concise grammar notes *…

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  Friedrich August Hayek The Constitution of Liberty EN

  Working after the war, Hayek's writing was very much against the tide of mainstream Keynesian economic thought. But in the 1970s and 1980s - the eras of Thatcherism and Reaganomics - he was championed as a prophet of neo-liberalism by those who were seeking to revolutionize the post-war social consensus. The Constitution of Liberty is crucial reading for all those seeking to understand ideas that have become the…

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  Georges Lefebvre, Gary Kates The French Revolution

  Written by the greatest authority on the French Revolution, this masterly overview has taken its place as the definitive account...

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  James Myers The Grammar of Chinese Characters: Productive Knowledge of Formal Patterns in an Orthographic System

  Anybody who reads or writes Chinese characters knows that they obey a grammar of sorts: though numerous, they are built out of a much smaller set of constituents, often interpretable in meaning or pronunciation, that are themselves built out of an even...

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  Thomas Reilly The Science of Training - Soccer EN

  Physical training is a key part of preparing to play soccer (football) at any level, but organising a genuinely effective training programme requires both an understanding the physiological principles involved and a practical knowledge of the demands of the game. This book provides clear guidelines, an evidence base and a theoretical framework for proven effective soccer training. Includes: planning seasonal…

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  Ludwig Wittgenstein Tractatus Logico-Philosophicus EN

  Perhaps the most important work of philosophy written in the twentieth century, Tractatus Logico-Philosophicus was the only philosophical work that Ludwig Wittgenstein published during his lifetime. Written in short, carefully numbered paragraphs of extreme brilliance, it captured the imagination of a generation of philosophers. For Wittgenstein, logic was something we use to conquer a reality which is in itself…

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  B. Kumaravadivelu Understanding Language Teaching EN

  This book traces the historical development of major language teaching methods in terms of theoretical principles and classroom procedures, and provides a critical evaluation of each. Drawing from seminal, foundational texts and from critical commentaries made by various scholars, Kumaravadivelu examines the profession's current transition from method to postmethod and, in the process, elucidates the relationship…